MEDIA – A growing trend online is video podcasting. While podcasting was originally only for audio files, more people are beginning to send video, especially with broadband connections more accessible. To video podcast, content distributors enclose it in a web syndication file that users can download and view when they want.
Users subscribe to the different files, checking them for updates regularly, and download the new offers when they become available. Each file is often referred to as an episode, and may be part of a video blog, or vlog.
Video podcasting, and other types of podcasting are thus part of the blogging revolution. Individuals and groups around the world, with a small investment in equipment and time, can become content producers. Because it is so simple to use and cheap to set up, many people are getting involved. They can podcast video around the world, becoming producers and directors for any small niche they want to exploit.
There are several online video podcasting services such as YouTube, Twitch and many more, where anybody on the internet can subscribe to a podcaster’s channel. Many pod-casters become famous and they may earn a handsome income from advertisers. They are usually referred to as “influencers” and some of them can even compete against some news channels.
Many of these podcasters have small audiences that download or view their podcast video, but larger groups are also getting involved. News organisations and websites that serve massive audiences are discovering that podcasting and video podcasting can distribute their content to millions of people easily. These groups have found that podcasting video is yet another way to distribute their news and information.
Since podcasting is so easy to use, it’s likely that even more people will start using video podcasts.